Why build a website?

This is the question that needs to be asked by any business prior to building and placing your website on the World Wide Web. As with any other investment decision, the business ultimately needs to reap a benefit, i.e. the business needs to realize a return on the investment. In order to produce a return on investment, the website needs to have clearly defined goals and objectives, and a plan of action that is designed to achieve those goals. Otherwise, you are faced with the original question: Why build a website?

Goals for your website may include:

• Generate a defined number of leads per month/year
• Generate a defined level of sales volume per month/year
• Serve as an aid to your existing sales force (an online brochure)
• Provide information to customers in order to improve the level of service you offer
• Provide information to customers that will decrease the amount of customer service calls to your organization
• Serve as an educational tool for customers, prospects and/or employees
• Virtually any other need your organization may have

With the help of PamTen’s creative minds, you can define your business goals for your website, outline the plan to achieve those goals and implement each phase of the complete website development and implementation process. PamTen works with you all through the phases to ensure the end product is both appealing and functional.

Below are the phases that PamTen can manage and implement to ensure that your website reaches your goals.

• Understand Business Goals and Objectives
• Defining Goals for Your Website
• Conceptualize Website design, logo & overall themeCreate Prototype
• Finalize design & content
• Develop Website
• Obtain feedback & refine website
• Implement website

Additional Services:

• Domain Name Identification and Registration
• Photography/Video/Virtual Tour/Multi-Media/CBT Training
• Managing E-Commerce and Database Functionality
• Search Engine Optimization
• Search Engine Advertising & Marketing
• Marketing Collaterals
• Website Hosting Services
• Website Activity Reporting