Making your business stand out in the crowded and noisy world of the internet is not easy. With constantly changing algorithms, new resources, constant comments, and new businesses know even where to begin can be frustrating. See how PamTen’s Digital Marketing team helped target company goals and create and execute a strategy that drives traffic.
A market-leading Big Data and Analytics consulting firm with an exceptional reputation in this competitive field discovered that their website traffic was steadily decreasing.
A recent redesign of the website was suspected as the primarily cause of the decline in overall site traffic, page views, and duration of visits. In addition, many of the Keywords used to describe the firm’s business and capabilities were not ranked by Google.
The firm needed to stay ahead of the competition by implementing an effective SEO strategy that focused on improving their website ranking on the major Search Engines and increased traffic to the website. A plan was needed to quickly identify the underlying issues affecting traffic, such as broken links and recommendations for on-page and off-page optimizations, to promote the firms capabilities and increase website traffic.
The plan needed to include:
Working closely with the client, PamTen implemented a carefully planned strategy. Key elements of the plan included:
At the end of the 6 month optimization period the website ranking and traffic increased.