Services Digital Marketing

Digital Marketing

As mobile devices and internet activity increases, it can be more difficult to be heard or seen above the buzz. PamTen's Digital Marketing team can pull your website up in the rankings, while increasing your overall response and interactivity rate. Our suite of interrelated Digital Marketing services can bring your business the attention it needs - and deserves.

Giving a New Upscale Salon an Uptick in Website and Social Media Traffic
BUSINESS CHALLENGE

A newly opened Dubai based beauty salon with a Cuban theme and flair, was looking to make an impact in a very highly competitive market. More than just local advertising, they needed to increase online bookings for their services through organic use of social media.

The client needed to be more visible online, while building relationships to local groups and influencers. The needed:

  • Search Engine Optimization for their interactive website.
  • Social media optimization to increase online visibility.
  • Social media marketing service including writing and imagery and response.
PAMTEN’S SOLUTION

PamTen’s team worked with the client to fully understand the brand value in their online market, as well as the physical community in Dubai. To create the proper buzz and build on trends, the following plan was prepared:

  • PamTen prepared a brand audit and report including a competitor analysis.
  • Created a strategy to organically improve the online inquiries through contests and tagging.
  • Developed a roadmap to increase the brand awareness through complete optimization and social media promotion.
  • Optimized the website with proper titles, descriptions, customer focused keywords, and link building to increase rankings.

Additionally, a social media plan, which included paid promotions, community participation, and online offers, was developed and executed.

BUSINESS BENEFITS

The salon was able to see substantial growth during its first year as online visibility increased. Positive reviews and online conversions grew as well as online engagement, inquiries, and bookings, building a successful and thriving business.

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