Creating a Digital Home for a growing Home Care Health Service: Digital Marketing and Website Design
A market leader in the home health
care industry wanted a new look and design for their website, which was their
main portal for attracting new customers and booking clients. As a relatively
new business, they needed to increase their visibility and improve their search
The requirements included:
- A responsive
website design that reflected their new look and allowed for appointment and
consultation booking while ranking their site on search engines.
- Develop an
online presence in social media to inform and provide a resource for leads and
reviewed the clients’ business projections to perform a complete assessment.
Technical issues and accessibility needed to be a addressed in a smooth
process, with easy adaptation as services evolved. PamTen proposed the
- The website was re-designed with the best suitable
technology and with the highest level of cyber security to protect their
client’s medical information. The site was built to be mobile friendly while
having full functionality.
- On page and off page optimization were provided for the
website, allowing for higher results in search engines for targeted keywords.
- A Social Media customized, strategic, promotion plan was
developed as well as content recommendations.
By executing the action plan, the client achieved
the following results within 3 months:
the website traffic
increased online inquiries