Creating a Digital Home for a growing Home Care Health Service: Digital Marketing and Website Design

BUSINESS CHALLENGE

A market leader in the home health care industry wanted a new look and design for their website, which was their main portal for attracting new customers and booking clients. As a relatively new business, they needed to increase their visibility and improve their search rankings.

The requirements included:

• A responsive website design that reflected their new look and allowed for appointment and consultation booking while ranking their site on search engines.
• Develop an online presence in social media to inform and provide a resource for leads and conversions.

PAMTEN’S SOLUTION

PamTen reviewed the clients’ business projections to perform a complete assessment. Technical issues and accessibility needed to be a addressed in a smooth process, with easy adaptation as services evolved. PamTen proposed the following strategy:

• The website was re-designed with the best suitable technology and with the highest level of cyber security to protect their client’s medical information. The site was built to be mobile friendly while having full functionality.
• On page and off page optimization were provided for the website, allowing for higher results in search engines for targeted keywords.
• A Social Media customized, strategic, promotion plan was developed as well as content recommendations.

BUSINESS BENEFITS

By executing the action plan, the client achieved the following results within 3 months:

• Doubled the website traffic
• Significantly increased online inquiries
• Increases conversion rate
• Increased brand awareness