In this new “techonomy,” the increasingly sophisticated and highly-connected consumer expects more from brands; the customer wants personalization, relevance, convenience, simplicity, and proximity. In order to stay competitive, it is becoming increasingly important to businesses to achieve greater visibility online through websites that are accessible through multiple devices, highly optimized for search engines and effectively engage customers with social media integration. This approach demands for an integrated digital marketing strategy that synergizes the marketing efforts across various media in real-time.
The biggest challenge is to understand the strengths and dependencies of each of these channels of communication and to effectively use them for an integrated online marketing approach that connects businesses directly with the consumer. How can this be achieved?