INDUSTRIES Legal

Driving New Business for a New Bi-Coastal Law Firm 

Driving New Business for a New Bi-Coastal Law Firm 
BUSINESS CHALLENGE

A newly founded law firm with offices on both coasts needed a strong online presence to introduce themselves and increase their client base. As an organization with a focus on social responsibility and innovative legal solutions, it was important to make an impact right away.  

They needed a website which spoke to their market (Social Responsibility & Corporate, Emerging Industries, Regulatory & Advisory, and Intellectual Properties) and reflected their unique offerings. The firms’ partners also wanted their site to be optimized for SEO, have email capabilities with office 365 integration, and document management through SharePoint, as well as the flexibility to add functions in the future. 

PAMTEN’S SOLUTION

PamTen reviewed the firms’ requirements and supplied insight into platform options, functionality, design, and digital marketing best practices. PamTen’s team collaborated closely with the clients and created an aesthetically pleasing and enticing website to launch their new endeavor. The website was optimized for SEO. PamTen also provided email capabilities with office 365 integration and document management through SharePoint.  

Being a bi-coastal firm dealing with sensitive information and documentation, it was essential that the site meet all cybersecurity standards for all jurisdictions. Additionally, the groundwork was laid for slowly building in other functions including:  

  • Integration with the Payment Gateway involving complex handshaking between the website and the gateway.
  • Integration with a CRM system.
  • Building a mobile app for iOS and Android.
  • Calendar integration for reminders and alerts. 
  • Integration with online collaboration tools such as Zoom. 
BUSINESS BENEFITS

SEO processes have helped this new firm reach new clients and begin to grow their bi-coastal firm. These clients have seen an increase in web traffic and inquiries, as well as new clients. It has raised the visibility of the practice through search engine optimization techniques, practices, and ongoing oversight.  

clients

Girls scouts
Brinks
Comcast
HSBC
HugHes
ING
Microsoft
MCDermoot wills &emery
JpmorganChase
UBS
Verizon
United
GAP
Pearle Vision
New York Life
Wells Fargo
Toppan
Phzer
Neuberger Berman
Mc Graw Hill
Johnson-johnson
CapitalOne
DTCC
FLYER
Gateway
HonetWell
BlackHawk Pariners
Benesse
Bank of America
Barnes & Nobile
AVON
AIG
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