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Giving a New Upscale Salon an Uptick in Website and Social Media Traffic

BUSINESS CHALLENGE

A newly opened Dubai based beauty salon with a Cuban theme and flair, was looking to make an impact in a very highly competitive market. More than just local advertising, they needed to increase online bookings for their services through organic use of social media.

The client needed to be more visible online, while building relationships to local groups and influencers. The needed:

• Search Engine Optimization for their interactive website.
• Social media optimization to increase online visibility.
• Social media marketing service including writing and imagery and response.

PAMTEN’S SOLUTION

PamTen’s team worked with the client to fully understand the brand value in their online market, as well as the physical community in Dubai. To create the proper buzz and build on trends, the following plan was prepared:

• PamTen prepared a brand audit and report including a competitor analysis.
• Created a strategy to organically improve the online inquiries through contests and tagging.
• Developed a roadmap to increase the brand awareness through complete optimization and social media promotion.
• Optimized the website with proper titles, descriptions, customer focused keywords, and link building to increase rankings.

Additionally, a social media plan, which included paid promotions, community participation, and online offers, was developed and executed.

BUSINESS BENEFITS

The salon was able to see substantial growth during its first year as online visibility increased. Positive reviews and online conversions grew as well as online engagement, inquiries, and bookings, building a successful and thriving business.

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