A newly opened Dubai based beauty salon with a Cuban theme and flair, was looking to make an impact in a very highly competitive market. More than just local advertising, they needed to increase online bookings for their services through organic use of social media.
The client needed to be more visible online, while building relationships to local groups and influencers. The needed:
PamTen’s team worked with the client to fully understand the brand value in their online market, as well as the physical community in Dubai. To create the proper buzz and build on trends, the following plan was prepared:
Additionally, a social media plan, which included paid promotions, community participation, and online offers, was developed and executed.
The salon was able to see substantial growth during its first year as online visibility increased. Positive reviews and online conversions grew as well as online engagement, inquiries, and bookings, building a successful and thriving business.