The reputation of our client, a widely known and highly respected leader of a New York based private “family office” that specializes in Physical Commodities Trading and Private Equity Investments & Advisory Services, was affected due to several negative links in Google’s top search results. The client’s reputation and that of his company were at stake. A plan was needed to quickly address this negative content.
The company also needed an SEO strategy to help it stay ahead of the competition. A plan was needed that focused on improving the website ranking on the major Search Engines and increasing traffic to the website. The plan needed to include:
Working closely with the client, PamTen implemented a carefully planned strategy. Key elements of the plan included:
By decreasing the authority of the negative content and replacing it with positive profiles the negative impact was minimized. The online reputation of the client’s personal brand and that of the company was restored. Other improvements included: